Imagine Bridal

Our try-on samples range mostly from sizes12–14, with select gowns available in16, 18, and 22. Once you choose a gown, it is made-to-order in your closest standard size based on your measurements. You can also find the sample size of each gown listed in its description on our Collection page.

Bridal sizing follows traditional couture size charts, meaning gowns often run 1–2 sizes smaller than everyday clothing. It’s completely normal to wear a different size in bridal. What matters most is fit, not the number on the label. Your stylist will guide you through sizing with care and reassurance.

Split sizing allows you to order a gown in two different sizes — for example, a size 12 bodice and a size 14 skirt — when your measurements fall across multiple size brackets. Not all designers offer this, but when available, it can help reduce alterations and improve overall fit.

Yes. Alterations are expected with every bridal gown, even when made-to-order. Bridal gowns are created in standard sizes, and final fit is achieved by a skilled seamstress who tailors the dress to your body. This may include hemming, shaping the bodice, adjusting the waist or hips, adding bust support, or refining straps.

Made-to-order means your gown is created for you in your closest standard size once you place your order. It is not custom (made to your exact measurements), but it is produced specifically for you based on your body’s proportions.

Many designers allow small custom changes such as split adjustments, modifying strap styles, or extending the train. Some customisation’s are done through the designer, while others can be completed during alterations depending on the change. Your stylist can help you understand what’s possible.

Yes —Delilah Belleoffers a fully custom gown option, allowing you to work with the designer to create a completely unique gown or personalise existing styles with bespoke details. Let us know if you are interested when booking your appointment.

Any gown with a train will require a bustle for your reception. Bustles are added during alterations, our Anna Campbell gowns come pre-bustled and come in several styles, such as over-bustles, French bustles, and ballroom bustles. Your seamstress will recommend the best option for your gown’s structure.

Yes. We offer a small, curated selection of off-the-rack gowns that can be purchased and taken home the same day. These are perfect for brides with shorter timelines or those who fall in love with a sample.

Appointments are 90 minutes, giving you time to explore our curated collection in a relaxed, unhurried environment.

We recommend bringing 2–4 guests whose opinions support and encourage you. Smaller groups keep the experience peaceful and focused on you.

We offer a curated selection of Australian, New Zealand, and international designers — many of them women-led or hand-crafted labels chosen for their artistry, craftsmanship, and intentional design.IncludingJane Hill BridalAnna Campbell BridalTrish PengOlya MakDelilah Belle

Most gowns take 4–7 months to be made and delivered. Rush options may be available for shorter timelines depending on the designer.

Yes. While our samples range mostly from 12–14 with select gowns up to 22. We carry 12, 14, 16, 18, 22 in specific designs. Most designs can be ordered in extended sizes. We welcome brides of every shape and size

Absolutely. Photos and videos are encouraged to help you revisit and compare your favourite gowns.

Most brides begin shopping 9–12 months before their wedding to allow time for choosing, ordering, delivery, and alterations.

Our appointment fee reflects the time, care, and experience we dedicate to each bride. Your booking reserves a private 1.5-hour appointment in our calm, curated boutique, with the entire studio exclusively for you. This fee supports our one-bride-at-a-time approach, personalised styling, and the careful preparation of gowns selected specifically for your visit.

To order your gown, a50% depositis required at the time of purchase. This deposit secures your gown with the designer and confirms your order.Theremaining balanceis paid via amonthly payment planscheduled between now and your gown’s expected arrival. All payments must be completedprior to collection.Payment Methods:Credit card (Stripe) — please note Stripe payments incur a processing surcharge of1.95%per online domestic card transaction.Bank transfer — no surcharge applies.GST:All prices areinclusive of 10% GST.Payment plans can be set up through yourclient portalupon request, giving you a clear schedule of all upcoming installments.